Monday, November 1, 2010

Cars

Mustang. Porsche. Honda. Nissan. Hyundai. Ford. The list goes on and on. There are many different brands, models, and types. But what makes cars so attractive? Why are people constantly producing cars and releasing new designs every year? There are many things to take into consideration, such as the engine and mileage, but lets take a look at the visible design of the car's outer layer and the potential of those designs in attracting customers.
photo courtesy of treehugger.com
Focusing on this specific model of a car, what makes this car more attractive, visually, than other cars? Things to consider are the color, the shape and size of the car, the way certain parts of the car is shaped, and the relative size of each part of the car to the whole of the car in general.  To begin, the way the light bounces off the car is an important factor since it adds visual effects--effects that the car produces when in static motion. The lighting produces the idea that the car is fast and swift and looks "cool." Many people look for "cool" looking cars, and as the car sits at the dealership, the car must say "I'm cool, fast, and right for you" as quick and easy as possible.  The shapes of the windows and headlights contributes to the "cool, fast, and right for you" idea. Rather than having bulking square windows, that are aesthetically unpleasing, people would prefer smooth looking windows that are more pleasing.  The size and structure of the wheels follows the same reasoning. Rather than have big thick wheels, the wheels on this car is smaller since it adds to the effect of being "cool and fast." When people think of speed, being fast and swift, the image conjured in their mind is probably some blurry image of the object in action. So the smaller wheels, to some extent, contributes to this factor. We've discussed the individual aspects of the car, so considering now the shape of the car as a whole, people can see that it's an oddly shaped ovally rectangle.  This weird shape adds to the effect of being a speedy car and is taken from that image one would think of when someone thinks of a speeding car. All these different elements help sell this car and makes the car attractive.

1 comment: