When I think about how these blogs are about "design in society" I immediately think that I must go out into the small city of Davis and pick something out that relates to design. Since design is "everywhere" surely I should be able to find something in Davis that is "design" and talk about it. But this time around, I decided to go beyond the whole world of Davis and take a look at the music video for Christina Perri's Jar of Hearts.
You cannot deny that there was a good amount of design that went on in the production of the music video. One obvious element of design was the overall dark hue of the music video. The gray colors of the music video reflects the overall gray tone of the speaker in the song. I see the song as a revival song, a song sung after the speaker has gotten over the pain of being hurt by the person s/he loved. But the images used in the lyrics are very dark, and the dark imagery comes to life in the use of the gray overtone throughout the music video. The director of the music videos also manipulates the black, white, and gray colors in the music videos to further enhanace the mood of the song.
To some extent, there is a hint of resentment and bitterness towards the ex-lover. Those feelings are projected through the choreography of the dancers. Towards the end of the music video, all the women that the man tries to catch fights back vigorously against him. He'll pick her up, but she'll fling her arms and legs, causing him to release her. These moves relate back to the tone of bitterness and resentment. She no longer wants to be with him, since she sees him for who he is; and he is someone who's heartless inside.
No comments:
Post a Comment